The following is meant to provide you with a foundation in which to help you start your final project.

Final Deliverables

Working Website (150 points)

Written Report (150 Points)

Presentation (100 points)

Main Objective

Your main task is to design and create a website for some type of company or organization. The company can be real, imaginary, or something that you would like to turn into real company some day. Your website should be inclusive to serve all the potential needs and wants of the website’s intended customers/guests/visitors.

In order to achieve this objective, you will need to undertake some research into your target market. In addition, since no website exists in a vacuum, it is important to engage in a competitor analysis. What do other sites do well or where can you  improve? Above all, you should be trying to answer the question—why would someone visit your site?

To assist you with this endeavor you will be handed a website project plan supplement of which you can use as a model for your write up. Your written analysis should also include an explanation for the design considerations selected.

As with all websites—there is a certain amount of testing that needs to be conducted. It is expected that each project will be tested in multiple browsers. Another useful measure is to solicit the responses of other individuals to obtain their impression/opinion of the site. It is recommended that you use the AST scale for this part.

Grading Criteria (for written analysis)

Presentation/Format (30%)

Professional, Table of Contents, Pages Numbered, Tabs, Logical Order, Spelling/Grammar

Research Quality (60%)

Competition Analysis

Target Market Assessment

Design Explanation

Design Validation

Inclusion of all relevant website plan elements—ie see supplement

Overall (10%)

Evidence of effort, Viability/Plausibility of project